The Intelligent Answer!

Decisions...Decisions... Our lives are filled with them.
This letter will help you make an important one.

---If you are a pilot, aircraft dealer, appraiser, lender, CEO, flight department manager or anyone involved with airplanes, Vref* should be on your desk and in your flight bag.

Vref is the industry’s modern price guide, designed especially for professionals operating in today’s challenging marketplace.

• Vref is often featured in Flying magazine’s Pilots’ Price Corner.
• Vref prices are the benchmark in Business and Commercial Aviation’s annual Purchase Planning Handbook.
• Every major aviation lender subscribes.
• Vref is AOPA’s sole source for aircraft pricing.
• Dealers worldwide, whether they sell Gulfstreams or Piper Cubs, rely on Vref every day for accurate pricing information.

Take a look at one of the sample pages. As you can see, the basic information you need is all there. Plus, there is expanded information on each market in the Market Data & Recent ADs box. You’ll find pertinent market comments including the number of each model traded (Activity) as well as the number built and the number listed on the Registry. At a glance, you’ll know the recent ADs and what they pertain to. All is presented in an easy-to-use format.

• Subscribers also get Market Leader, the quarterly newsletter that makes even newcomers to the industry look smart. Its concise, to-the-point format touches on each market, so that you can be in touch. Check out the sample.

When you choose Vref, you get a valuable resource from
the most experienced staff on the planet.
In the turbulent used aircraft market, this could make all the difference!

Vref also gives you Performance & Specs, typical Add Ons and popular Mods and Conversions, right on the page with the prices. There is no need to search elsewhere. We even calculate the % of New. This lets you know instantly what the aircraft is currently trading at when compared to its original new price. Airframe Time is listed for each and every model year, plus a correction factor if your plane is above or below these numbers. You can get the information you need with a quick glance, or use the expanded features for a more detailed appraisal.

Vref is also available in a Windows format. It includes the basic information found in the hardcopy, plus the ability to customize an appraisal. See the sample printout.

Ordering is easy!
Fill out the order form, or call us at 800-773-VREF(8733) and we’ll have your first book on its way to you the same day.

Now is the time to apply your own good judgment and put Vref on your desk. For less than 50 cents per day, when someone asks, “Where did you come up with that value?”, you can have the intelligent answer – Vref!

Sincerely,
Fletcher Aldredge
Publisher

*Ever wonder what Vref (Vee ref) stands for? In addition to approach speed on some larger airplanes, it stands for Value Reference.